Challenge: We were challenged to develop and execute 3 “uniquely Porsche” interactive environments, enabling luxury auto enthusiasts to interact with the brand. Additionally, it was also important to showcase and conduct a total of 593 test drives and generate awareness of the new models.
Strategy: As this is Porsche first time working with an agency for their event activations, we introduced a concept and sought to create more continuity in the Porsche experiences at Monterey Motorweek than they have featured in the past.
Idea: Linking the 3 environments together under the concept “Forever Porsche,” we created a series of cohesive experiences—enabling guests to explore different aspects of Porsche’s rich heritage and experience the new models. While each location is immersive and enjoyable in its own right, each also leads into one another, enticing and rewarding fans who explore them all.