Brooklyn Drive concept experience at the Barclays Center
True innovation comes from a drive to be different. To make a statement. To break free. 
Brooklyn is a community unlike any other in the world — embracing diversity of thought and celebrating new ideas. In this way, it’s no different from the Chrysler Group. Both have an adventurous spirit and a hunger to innovate. Both share that “can’t stop, won’t stop” attitude.
At the heart of Brooklyn is the Barclays Center — our new home and the epicenter of sports and entertainment. This is Brooklyn Drive and the Chrysler Group is behind the wheel.

The BKLYN DRIVE identity is pure, dynamic and architecturally bold. It is informed by our graphic language in its angles, dimension and personality. It conveys a bold and personable nature shared by Brooklynites. 
This mechanism works as a window into Brooklyn — celebrating character and charisma. It can be employed in flexible and diverse ways.
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