Concept design for Limited Production tequila. Alcentro Padentro is a witty name for this luxury tequila. The brand graphics evoque the blue agave plant seen from its top; emanating connections to all the directions and all people. The agave is a culturally and spiritually important plant in Mexico, so I wanted to play tribute to its symbology. The lines also guide towards the center, celebrating the traditional Mexican toast 'arriba, abajo, al centro, pa' dentro' 'upwards, downwards, towards the center, in it goes.'